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On October 6, 2006, Lee Jeans will celebrate 11 years of raising awareness and funds for breast cancer. To date, Lee National Denim Day has raised $61.5 million dollars for the Susan G. Komen Breast Cancer Foundation. Companies and organizations nationwide participate by allowing employees and members to wear denim in exchange for a $5 donation to the Susan G. Komen Breast Cancer Foundation. Jennifer Crabtree, office manager of a mid-size law firm said, “Our firm has a strict policy to never allow jeans in the workplace with one exception, Lee National Denim Day. It seems that every woman knows someone who has had breast cancer. Since our office is predominately women, I think everyone felt it was important to give to this cause, and they got to break the rules for one day. Jennifer said that she had 100% participation from the women in her office in 2005. Debbie Skeen, Human Resource Assistant for a national trucking insurance company added, “We usually get very good response because, of course, these folks here will do anything to be allowed to wear jeans!” Registration for this event opens on June 1, 2006. To participate, sign up at Lee National Denim Day (http://www.denimday.com/signup.asp) or by calling 1-800-944-5633.
|Jennifer Mathes, Ph.D.|