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Anyone with an interest in breast cancer can design a breast cancer awareness campaign. The goal of a breast cancer awareness campaign is to spread the word about breast cancer risk, inform women about breast cancer facts or statistics, and teach the importance of screening and early detection. In 1993, the effort went national with a presidential proclamation that designated the third Friday of every October as National Mammography Day. Since then, the entire month of October has become National Breast Cancer Awareness Month (NBCAM). On the NBCAM Web site, www.ncbam.com, it is possible to download a program guide with tips, brochures, logos, and other material to get started on your campaign for breast cancer awareness.